Well, the album is tanking on the charts so its nice to see that the label still has enough faith in this project to drop a sh*tload of money on another video. After finally scoring a hit with the unimpressive track with Justin, Ciara follows it with… another unimpressive track with Missy Elliott this time around.
“Work” is a track that is clearly intended to appeal to “the children” but I don’t think putting “b*tch you betta work” in the chorus over a so-so electro dance beat is enough to get the rainbow seal of approval. However, I will say that I love the look of this video and its WTF marriage of couture with construction sites (the ginormous truck was a nice touch). I think CiCi nails what B. failed to do with her “Diva” video in freaking a runway meets grime-ay “clash of the polar opposites” kinda visual. And no up-tempo Ciara joint would be complete without dancing and the choreography, this time around, takes its influences from strip clubs, gay clubs, and… “Thriller” for a routine that ultimately will not be remembered. All is not lost, though, as C. was working the hell out of that ponytail in what I’m assuming is a tribute to Leyomi Mizrahi.
So yeah, I really like the look and the styling of this clip, but I still just cannot into this song. It is nice to see that there is life for singing black girls beyond Beyonce and Rihanna. Grade: B+
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