Following the success of “Despacito” and “Mi Gente” last year, perhaps “Machika” will be the first spanish-language crossover hit of 2018, a promising prediction considering it’s still only January!
“Machika” is one of those instances when over the top visuals make sense given the song’s production, which is equal parts reggaeton banger and cinematic dramatics. The video is a big budget, tribal, Mad Max-esque, dystopian dance party that suggests an apocalypse ain’t so bad if you’re hangin’ with the right people. Rocking cartoon yellow hair, J Balvin was initially so unrecognizable to me that I spent the whole first verse wondering if it was him—it was. Joining J is newcomer Jeon and Anitta, a Brazilian pop star who was robbed last year when her Lower East Side twerkfest didn’t make her a household name in America; her time is coming, though.
With BTS gaining traction in the U.S., perhaps this is the year that K-Pop and Reggaeton invade Top 40 radio.. and they might not need Bieber or Beyoncé to do it!
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