Wynter Gordon first landed on my radar several years ago when she had just signed a deal with Atlantic and was releasing demos reportedly slated to appear on her major label debut. Tracks like “Surveillance” and “Frustrated” really had me thinking that she’s was poised to be the next big thing in black girl pop.
Well, then that unfortunate Flo Rida single happened which, sadly, was a global hit and she has been seemingly stuck and/or content to be an anonymous europop minx ever since. Her dance singles output over the last few years has been hit or miss for me (liked “Believer”, didn’t really care for “Dirty Talk”) so it is a pleasant surprise to hear that Wynter is putting the commercial success aspirations on hold for a sec and tackling meatier material with a planned release of several EPs called “The Human Condition” over the next few months.
The first track to track to emerge from the upcoming project is a gem called “Stimela” which is slated to be on the first EP release Doleo—- latin for “pain”. The single is a cinematic, moody, brooding slice of 80s pop (think “In The Air Tonight”) that easily could’ve soundtracked an episode of Miami Vice had it been released twenty some odd years ago. Even more impressive is the left turn that the song takes when its chorus finds La Wynter singing in Zulu(!) and further research reveals that “Stimela” is inspired by South African musician Hugh Masekela’s anti-apartheid anthem of the same name—- quite the leap from singing recycled cheesy europop hooks on cheesy party rapper singles.
Regardless of whether this is a new direction or simply a temporary detour, I’m already loving Wyn’s more adventurous material and perhaps her “going rogue” will spill over into her mainstream career should she decide to back to cranking out club jingles. Doleo is slated for a July 9 release with a series of small venue performances to follow.
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